All six of these brochures feature white males, but just to be clear, women made up 6.1% of the Marines in 2004, and people of color made up 34%, according to this demographic powerpoint of the Army's. Of course, there are many good reasons that women have chosen not to be in the Marines, but it also seems as if women aren't being heavily recruited for this branch of the Armed Forces? Six percent is well, well below women's percentages in the other branches of the military... It is also interesting to note that at least 50% of people viewing this ad outside a movie theatre in Grand Rapids, Michigan will be female, and according to Grand Rapids' demographic data from 2005-2007, probably around 34% will be people of color.
Wednesday, August 25, 2010
How about a commitment to accurate representation and fair practice?
All six of these brochures feature white males, but just to be clear, women made up 6.1% of the Marines in 2004, and people of color made up 34%, according to this demographic powerpoint of the Army's. Of course, there are many good reasons that women have chosen not to be in the Marines, but it also seems as if women aren't being heavily recruited for this branch of the Armed Forces? Six percent is well, well below women's percentages in the other branches of the military... It is also interesting to note that at least 50% of people viewing this ad outside a movie theatre in Grand Rapids, Michigan will be female, and according to Grand Rapids' demographic data from 2005-2007, probably around 34% will be people of color.
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